Behavior Change for Climate Action 101
This first-of-a-kind program for climate change practitioners and educators helps you learn and apply behavior change concepts to encourage individual pro-climate action. Subscriptions begin on date of registration. Registration is needed so that you have a unique license and can keep track of your own learning progress.
This practical and entertaining course —the first of its kind for climate change—teaches behavior change principles for climate change mitigation through individual actions. The course gives you an understanding of the influencing factors affecting pro-climate behavior; behavior tools for countering these factors; the process for applying behavioral principles to climate change; how to match the behavior tool to the audience and situation; and outreach and communication tips. Case studies and examples are provided throughout. FREE DEMO available. Try it first here!
The course is comprised of a 2 hour webinar and 3 Learning Modules. The Learning Modules are best used upon the end of each section of the webinar, following a summary slide of Key Lessons. Each module is offered twice: the Initial Learning module helps you learn the material at a comfortable pace and the Achieving Mastery module lets you practice until you respond accurately and without hesitation. The course is taught by Dr. Caroly Shumway, Director, Center for Behavior and Climate, has been reviewed by the CBC Advisory Council, and has been beta-tested by climate practitioners and behavior change professionals.
Learning Objectives
- Understand the influencing factors affecting pro-climate behavior
- Understand and apply behavioral tools to the influencing factors
- Understand outreach and communication tools (storytelling and framing)
- Apply behavioral tools with specific audiences and situations
Estimated Time: Video (2hr): Exercises (4-8hr)
